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Gender Mystique

Kids getting older younger, 1970 edition

6/22/2013

 
The concept of age compression, or kids getting older younger (KGOY), has been controversial for years. I just caught an example of this from the Sears catalogs in the late 1960s and early 1970s. On the left, you see an image of the Junior section of their spring 1967 catalog, which features popular model Colleen Corby (born in1947) in an outfit that in style and sizing is aimed at young women in the high school-college age range. In short, for younger women about her age. In 1970 Sears introduced their young teens line called "The Lemon Frog Shop",  sizes 6J to 18J, and described as perfect for girls from 11 to 14 years of age. Who do we see? Why, there's Colleen Corby at the far left, now in her early 20s. Colby was a popular model for girls about her age in the 1960s. What effect does her appearance have, when she is modeling clothing for girls 10 years younger?


Carl Gendvil link
3/20/2015 09:21:48 am

Regarding the "Lemon Frog" picture, that's actually Colleen Corby's younger sister, Molly, on the far left. She turned 21 in 1970. (I don't know her birthday.) However, this looks like it's from a spring and summer catalog. Those were issued in the middle of winter of the previous year, and the photos for them were taken 6 months prior to that. That means Molly could have been 19 when this photo was taken. On the far right of that same picture is actress (and former model) Susan Dey. She was born in December, 1952, so she would have been 17 at the time of this photo. That makes the models still older than the ages the clothing was meant for, but perhaps not as old as you originally thought.

Carl
3/20/2015 09:49:33 am

Correction: Susan Dey would have been 16 when that photo was taken.


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    Jo Paoletti

    Professor Emerita
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